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This week also sees the roll out of the Micro Fidgetz influencer campaign. Tipped to be the must have fidget toy this year, Micro Fidgetz combines collectability, fidgety fun and real working toys. Micro toys are all the rage at the moment, but these Micro Fidgetz are mini replicas of the full sized toys – and they actually work. The surprise element is there too: one fidget is displayed in the transparent dome on the top of the tub, while four blind bags containing more Fidgetz are underneath.